A unique retro experience
- A family business founded in 1926: Georges Carbon, Autocariste in 4ᵉ generation initiated in Saeul, today offers a fleet of historic omnibuses dating from 1916 to 1989, a unique offering in the Grand Duchy and the Greater Region.
What makes this offer unique - Slow tourism: Far from modern cars, these coaches let you discover the Grand Duchy of Luxembourg in a relaxed, friendly and vintage way.
- Tailor-made trips: Cultural strolls, team-buildings, gourmet excursions (breweries, distilleries, winemakers, local producers, regional, or longer trips with stopovers.
- Customized events: Rentals for weddings, transfers, film shoots, tours with chauffeur in period costume.
In short, Luxembourg – Let’s make it Happen – Oldtimerbus Georges Carbon is an invitation to discover Luxembourg differently: on board historic coaches, in an authentic, slow-paced atmosphere, for a tailor-made, committed experience.
• “Travel like you’re in the past!”
Concept
A unique tourism project that invites passengers to travel back in time, using historic means of transportation (coaches), at a reduced and moderate speed to better appreciate the landscapes and reconnect with the art of taking one’s time.
Objectives
• Promote sustainable and gentle “Slow Tourism” (low carbon footprint, slow pace).
• Highlight the family’s rolling heritage passed down since 1926.
• Offer an immersive experience centered around nostalgia and the charm of yesteryear.
• Create a traveling museum that combines discovery, heritage, and emotion.
• Develop a community of enthusiasts passionate about vintage, history, and alternative tourism.
Target Audiences
• Families looking for educational and unusual vacations.
• Enthusiasts of vintage, automotive, railway, and industrial history. • Tourists seeking authenticity, a break from it all, and slow travel.
• Lovers of living heritage.
Key elements of the project
- Rolling museum:
o Restored historic vehicles (cars, trucks, caravans, buses, etc.).
o Temporary exhibitions at each stop (objects, photos, family stories).
o Testimonies and archives of family heritage since 1926. - Routes & itineraries:
o Secondary roads and rural paths.
o Stops in designated, touristy, and picturesque villages, UNESCO sites, natural parks, and industrial sites.
o Partnership with local accommodation, B&Bs, farms, inns, and hotels. - Alternative modes of transportation:
o Vintage bicycles, tandems, and balance bikes.
o Steam tourist trains.
o Shared or convoyed vintage cars. 4. Immersive Activities:
o Old-fashioned picnics, retro dances, vintage repair workshops.
o Meetings with artisans or former travelers.
o Paper travel journals and retro photo albums.
o Retro music on board the coaches.
Name and Branding
• Travel as if you were in the past.
• Art Deco or 1930s-style logo.
• Slogan:
o “Travel like in the past, live today to the fullest”
o “The past in motion, the future at a slow speed”
o “Since 1926, history keeps rolling”
Communication Methods
• Website with storytelling.
• Social media with a retro filter (Instagram, Facebook, YouTube with mini-documentaries).
• Partnerships with tourist offices, museums, and local authorities (Visit Eisléck, Visit Gutland, Minettpark).
• Participation in vintage, heritage, and responsible tourism fairs.
Executive Summary
Travel as if in the Past is an immersive, itinerant Slow Tourism project based on a unique family heritage vehicle dating back to 1926. It is a slow, ecological, and cultural time travel experience. The concept combines nostalgia, heritage emotions, alternative transportation, and sustainable tourism.
Objectives
- Create a living rolling museum
- Offer a retro and immersive tourist experience
- Promote family heritage
- Promote slow and ecological travel
The Concept
Travel as if in the past, at a human and adapted speed. Aboard restored vintage vehicles, visitors travel through the countryside and villages. Each stop includes exhibitions, cultural activities, and discussions with enthusiasts. Key components: historic vehicles, traveling museum, slow rides, and live workshops. Target Audience - Families
- Nostalgic seniors
- Young adults seeking authenticity
- Living heritage enthusiasts
- Interested tourists of all nationalities
Development Strategy
Phase 1: Pilot tour, first vehicles, initial communication
Phase 2: Larger-scale deployment, online booking
Phase 3: Diversification: special editions, boutique, retro events
Visual identity and communication
Retro charter, 1920s-1960s logo
Slogan: Travel like in the past!