Sebastian Reddeker is from Paderborn in Germany.
He has been working in Luxembourg since 2007. After his studies in Romance languages, media sciences and economics in Paderborn and Le Mans, he completed a PhD at the University of Luxembourg on advertising communication in a multicultural space.
From 2011 to 2018, he worked at the Luxembourg Trade Confederation (clc), first as project manager for the Luxembourg programme, the trade centre for the Greater Region, then as division manager for Villes & Commerce as part of the PRO Commerce Pact, supported by the government.
From 2018, Sebastian Reddeker worked as Content & Innovation Manager at Luxembourg for Tourism, Luxembourg’s national tourism marketing agency, before officially taking over general management of the agency in October that same year.