Filipa Mendes, assistant in the promotion of Luxembourg’s national brand image
Born in Portugal, Filipa moved to Luxembourg at the age of 8. After studying management at the University of Strasbourg, she began her career in the financial sector, first with a local bank, then at Luxembourg’s Financial Sector Supervisory Commission (CSSF), where she spent 12 years building solid expertise in financial regulation and compliance.
In 2022, she joined the Luxembourg – Let’s Make it Happen team, which promotes the country’s image and values internationally. Filipa manages the LuXembourg brand, oversees the legal and financial aspects of the department, and coordinates the Partnerships team, responsible for high-profile projects and events. She also oversees the development of the LuXembourg Collection, a range of sustainable, local and carefully curated items, as well as Luxembourg House, a showcase for national expertise in the heart of the capital.